This collaboration follows an unreleased Hello Kitty collection designed by Nike in partnership with Hiroshi Fujiwara in 2004, celebrating Hello Kitty’s 30th anniversary.

This collection combines their connection with her alongside their love of Nike and its commitment to style and movement.” “We know that our friends and fans often use Hello Kitty as a muse for self-expression. “We’re so excited to finally unite our respective brand icons - Hello Kitty’s red bow and the Nike swoosh,” says Jill Koch, Senior Vice President of Marketing, Sales and Business Development at Sanrio, Inc. Additionally, much like Sanrio’s other product offerings, the details of the Hello Kitty Nike Air Presto design intentionally include moments of happiness and surprise with a Hello Kitty custom molded heel, surprise bow on the sneaker’s tongue along with sunshine and rainbows within the insoles. The Hello Kitty Nike Air Presto is an ode to the 13 colorways that debuted in the model’s initial roll-out, with Hello Kitty taking center stage as the character representing this colorway. The Hello Kitty and Nike collection features Sanrio’s signature kawaii style across Nike shirts, sweatpants, hoodies and the Nike Air Presto. Both brands have a history of inspiring and innovating trends, and this historic partnership will help elevate the everyday through supercute personal style and expression. (Los Angeles, CA - May 3, 2022) - Hello Kitty, known for spreading happiness across generations, has joined the distinguished sneaker and apparel brand, NIKE, Inc.

Including a variety of unisex apparel and the highly anticipated Nike Air Presto Partnership includes limited edition Hello Kitty ® and Nike merchandise

Jjk x sanrio plush